联系本站客服加+微信号15139388181 或QQ：983228566 |
视频标签：Advertising
所属栏目：高中英语优质课视频
视频课题：高中英语人教版选修九Unit 5 Inside Advertising (Language Reviewing and Speaking) 陕西省 - 咸阳
本视频配套资料的教学设计、课件 /课堂实录及教案下载可联本站系客服
高中英语人教版选修九Unit 5 Inside Advertising (Language Reviewing and Speaking) 陕西省 - 咸阳
Unit 5 Inside Advertising (LanguageReviewing and Speaking)
LESSON PLAN (教学设计)
1 BACKGROUND INFORMATION课程介绍
class
Class 7 Senior 3
Date/Time时间 40 minutes (the fourth lesson of unit 5 Module 9)
Teaching Point 教学要点 The students practise speaking skill and apply what they have learnt in unit 5 into practice.
Lesson Aims 课程目标
The students can apply what they learnt about ads into practice, including words and expressions, ideas of ads.
Lesson Aims 课程目标 The students can apply what they learnt about ads into practice, i
ncluding words and expressions, ideas of ads. Class Profile
There are 49 students in the class. They are poor in speaking and need more practice. They do not know how to apply what they learn in the lesson into practice, especially into writing.
Anticipated problems 预测的问题 All the tasks are designed in new activity forms, so students may have problems in carrying out the instructions. Task 3 is challenging, so students may not finish it as expected.
Proposed solutions 问题解决的方案 Apply some pictures to instructions so that the students can have a better idea of the new activity forms.
More time and guides are needed for the students in Task 3. Teaching Context 教材分享
Students have learnt the reading passages How Advertising Works and Keeping Advertisers Honest in the last two lessons and have been exposed to some ads. They need the chance to review the
words and expressions and to apply what they learnt about ads into practice.
Materials 教学辅助材料
The song Never Meet A Girl Like You Before, some key sentences from the reading passages, a students’ worksheet designed for this lesson
2.教学过程
回顾：通过上一节课学习，学生对广告的特征有了初步的了解，并通过一些非常著名的广告，得出一个结论，好的广告需要恰当的歌曲。而家庭作业就是，老师提供一首曲子 A Girl Like You给学生，6人小组，根据歌曲的内容和风格等，以这首曲子为背景，设计一则广告。内容在学生学案上：
Product:___________________________ Target (Customers): ________________ Slogan :___________________________ Media: On the television
How to advertise it and why:______________________________
课前，给这6个同学重新命名：学生A： Attentive; 学生B: Brilliant;学生C：Clever;学生D：Diligent;学生E:Excellent;学生F:Fabulous。然后让学生带着自己组的作业，按名字重新组成小组，Attentive为一组，Brilliant为一组，Clever为一组; Diligent 为一组;Excellent 为一组; Fabulous为一组。重新组成小组后，大家互相分享原来自己的广告设计。然后小组内选出最有佳创意广告，在全班面前分享，然后全班投票选择最好一个广告
设计。
Step 2：头脑风暴游戏
本环节，通过小组成员的头脑风暴，复习跟本单元广告相关的5个话题下的词汇、短语、句型。要求：
1. 6 students in a group sit in a circle.
2. Take turns to say something on the topics. 3. Write down the information in the handout 头脑风暴的问题：
1. Where do you see or hear advertisements?
复习的内容：TV， Radio， shopping center, the Internet, bus, car, public places,… 2. What makes a good advertisement? 复习的内容：
a good slogan easy to remember a good brand name Creativity truthful facts Humor
vivid pictures
appealing to customers’ emotion
the feeling of love,happiness and success --- 3. Advantages of advertisement 复习的内容
• increase sales and profits • help people make decisions • provide information • enjoy the stories and ideas in the ad • make people aware of social problems 4. Disadvantages of advertisement 复习的内容 • annoying • make the price higher
• mislead people or cheat them of money
• take up too much time and space on TV and in the newspapers give false or incorrect information
4. The ways to protect our benefit in the world of advertisements 复习的内容
Laws ---- to prevent advertisers doing the wrong thing
Advertising organization--- to make rules for advertisers to follow The government organization---to examines the complaints about ads Buyer beware! (学生用书 48-49) Step 3 利益复习的内容，进行写作指导：
首先引领学生根据5个问题，建构文章框架： 一、开篇部分：
1. Where do you see or hear advertisements? 2. 2. What makes a good advertisement? 二、主体部分：
3. The advantages of advertisements 4. The disadvantages of advertisements 三、建议和结束部分
5. The ways to protect our benefit in the world of advertisements
接着让学生回忆每部分可以从本单元学到的句型词汇 如（SB指的是学生课本）： 开篇：1.Advertisements have become part of our daily life. (SB P45）
2. We are exposed to hundreds of different advertisements every day..( SB P46) 3. We are flooded with advertisements in our modern world. (SB P49)
主体：There is much debate, however,about whether ads are beneficial in our daily lives. Some…while others….
On the one hand,… On the other hand… For one thing…for another…
结束：Fortunately, most counties have developed ways to control advertising and prevent false or unsuitable advertising. ( SB 48) Step4学生写作
给学生约5-8分钟时间，在学案上写下改文章。 Step5自我检查和互相修改
通过以下5个问题，让学生首先对自己的作文进行自我修改，然后与同伴交换，进行修改并分享。
1. Have we applied what we learnt in Unit 5 to the report? 2. Have we used the correct tense? 3. Have we used the proper linking words? 4. Have we covered all the contents required? 5. Do we clearly express our ideas? Step 6 家庭作业
写作题目：用自己的经历来说明广告对生活的影响。
视频来源：优质课网 www.youzhik.com
