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视频标签：advertising
所属栏目：高中英语优质课视频
视频课题：高中英语人教版选修九Book9 Unit 5 Inside advertising内蒙古省级优课
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精讲多练 勤查善导 备则明细 节有所成 让学生动起来 让课堂活起来 让效率高起来
课型 新授教学时间 2019年 7 月 5 日 课题
Keeping Advertisers Honest
总课时
1
第 1 课时
教学目标
学科核 心素养 ▪ 课程标 准解读
1. To enable the students to know something about advertisements.
2. To get the students understand the passage and master some reading skills.
3.To get the students write a short advertisement .
知 识 重 难 点 重点
Enable students to know something about advertisement and master some reading skills
难点
Get students write a short advertisement.
教 学 辅 助
多媒体、 学历案
Multimedia, PPT
教学用品 、用具
Blackboard, chalks
教学设计
教师活动 学生活动
教学方法 设计理念
精讲多练 勤查善导 备则明细 节有所成
让学生动起来 让课堂活起来 让效率高起来
Step1 observe the students
Step2 Lead in
Play a guessing game
Step3 Pre-reading
Let students enjoy some pictures about dishonest advertisements and enjoy a video
Step4 Reading 1.Skimming
2.Scanning:
Match each way with their function
Read the new words loudly
1. Students should guess the advertisements words 2. Students should answer the questions ①What is an advertisement?
②Where can we see an advertisement?
Students should enjoy the pictures,video and answer the question
Have you ever seen some advertisements that is dishonest?
Skim the passage and find out the ways to keep advertisers honest
4 advertising control ways
Match each way with their functions
a. a correct complaint can make the company stop using the offending ad.
b. is also responsible for checking the product before buying.
c. can prevent advertisers doing the wrong thing.
d. make rules that are called a code of ethics for everyone in the organization to follow.
1.The laws ____ 2. Advertising organization ____
3. Complaints organizations ____ 4. The consumer ____
巩固单词
调动学生积极性，让学生初步了解什么是广告
让学生了解一些不诚实的广告
让学生快速浏览文章完成skimming 和scanning的习题并掌握一些阅读技巧
精讲多练 勤查善导 备则明细 节有所成
让学生动起来 让课堂活起来 让效率高起来
3.Careful reading:
Have students read the passage carefully and then answer the questions
Step5 Post-reading:
Review the passage and fill
in the blanks
①Solution one --- the law
What is the function of advertising laws?
②Solution two --- advertising organizations Which is right about a code of ethics? ( ) A. They are rules for every advertiser to follow. B . Advertisers must not be untruthful or misleading .
C . Advertisers can say bad things about other people’s products .
D. If well-known people are used in advertisements , they can be dishonest .
③Solution three --- complains organizations Guess word meaning
“... Make the company stop using the offending advertisement.” The word “offending” is closest in meaning to _____ . ( )
A. unpleasant B. different
C. illegal D. fantastic
④Solution four --- the consumer
Why do consumers need to be educated about techniques used by advertisers ?
Organizations and individuals advertise because they want to persuade people ________ (behavior) in certain ways . However, not all advertisers are good or honest. We can protect ourselves from bad advertisements _______ fours ways. Firstly, many countries have laws that forbid ads ________ ( show) at inappropriate times or in ________ (suit) places. Secondly, advertising organization not only support and educate _______ members, but also make rules for everyone in the organization to follow. Thirdly, a consumer can give reasons to complaints organization to stop using the ________ (offend) ad. If his complaint is correct, the organization can make the company stop using ________ advertisement. Fourthly, Consumers need to be responsible about checking the products _______ (use) by advertisers, ______ is called “Buyer Beware”. Consumers are educated for checking the product before buying.
让学生不仅掌握细读的阅读技能也能进一步理解文章
让学生整体感知文章，对文章有个整体的理解
精讲多练 勤查善导 备则明细 节有所成
让学生动起来 让课堂活起来 让效率高起来
Step6 Group work
Step7 Feedback
Step 8 Homework
Design a simple advertisement with your group
partner about your drink and then present it. If
possible, you can give it a brand name.
Is there anything that you cannot understand? Please write them down.
Nowadays there are many advertisements aiming at old people who are easily to be cheated and most of them are dishonest .What should we do to stop old people from being cheated. Suppose you are Li Hua and you are to submit your article to the school newspaper on this topic.
通过小组讨论的形
式让每组写出一个
小广告
让学生总结所学内容，查缺补漏
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