联系本站客服加+微信号15139388181 或QQ：983228566 |
视频标签：Advertising
所属栏目：高中英语优质课视频
视频课题：北师大版必修四第11单元 unit 11 The Media Lesson 3 The Advertising Game安徽省 - 六安
本视频配套资料的教学设计、课件 /课堂实录及教案下载可联本站系客服
北师大版必修四第11单元 unit 11 The Media Lesson 3 The Advertising Game安徽省 - 六安
教学目标
通过本阅读课时的学习,学生预期能够
1. 通过阅读,对广告的特点、设计、创意等有一些了解;
2. 通过略读理解文章大意,概括段意;
3. 提取、整理关于广告的相关信息;
4. 谈论广告对人们日常生活的影响。
2学情分析
本课是一篇关于广告的文章The Advertising Game。学生在已有广告知识的构建下,将在本课了解西方广告的构思、设计、影响及作用,并讨论广告对人们日常生活的影响。学习有关广告的词汇,理解文章大意,使用略读、细读等阅读策略。通过图片、录像等手段提高学生学习语言的兴趣,丰富课外知识,有助于获取文章内容信息,把握主旨大意。
3重点难点
1.understand the kinds of western ads and the effects the ad has on the daily life.
2.study the related vocabulary about ads through skimming and scanning the text.
3. make ss more interested in the language and enrich their knowledge.
Students may have difficulty in understanding the features of western ads and how to make them more interested in it.
Students may be not brave enough to voice their opinions because of their lack of related vocabulary.
4教学过程
4.1第一学时
4.1.1教学目标
通过本阅读课时的学习,学生预期能够
1. 通过阅读,对广告的特点、设计、创意等有一些了解;
2. 通过略读理解文章大意,概括段意;
3. 提取、整理关于广告的相关信息;
4. 谈论广告对人们日常生活的影响。
编辑
4.1.2学时重点
1.understand the kinds of western ads and the effects the ad has on the daily life.
2.study the related vocabulary about ads through skimming and scanning the text.
3. make ss more interested in the language and enrich their knowledge.
4.1.3学时难点
Students may have difficulty in understanding the features of western ads and how to make them more interested in it.
Students may be not brave enough to voice their opinions because of their lack of related vocabulary.
4.1.4教学活动
活动1【导入】lead in
Step 1
T plays a section of video and has Ss guess, “what product is the advertisement for?”
(PPT 3)
Step 2
T demonstrates some advertising slogans and lets Ss give Chinese for them.
(PPT 4-11)
活动2【活动】pre－ reading
Pre-reading
Step 3
T encourages Ss to speak out the advertisements they have seen and where they have seen them.
(PPT 12)
T explains the words, “advertise, advertisement, advertising, advertiser” by showing a paragraph.
(PPT 13)
Step 4
T asks Ss to predict the general idea of the text.
活动3【活动】while－reading
Step 5
First reading: Ss read the text quickly and choose the best one from the given general ideas. (PPT 14)
Step 6
Second reading: Ss read the text again and give a heading for each paragraph.
T gives the main idea of each paragraph in a random order and has Ss re-arrange them.
(PPT 15)
Step 7
Third reading: T shows some pictures and videos of ads and ask ss to read the text paragraph by paragraph carefully to find the detail information. Ss work in pairs and check the information they get from the text. Then T gets the feedback from the whole class.
(PPT 16-20)
Step 8
Ss listen to the recording of the whole text.
活动4【活动】post－reading
Step 9
Ss work in groups and talk about how the advertisement affects our daily life, e.g. “Have you ever bought anything because you liked the idea promoted in the advertisement?”
Ss may tell stories of their own to support their opinions.
(PPT 21)
Step 10
One student in each group, as a representative, gives the result of the group discussion.
活动5【作业】homework
imagine you are trying to sell a certain product, please design an ad with a slogon.
视频来源：优质课网 www.youzhik.com
