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视频课题：北师大版必修四第11单元 unit 11 The Media Lesson 3 The Advertising Game河南省 - 洛阳
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北师大版必修四第11单元 unit 11 The Media Lesson 3 The Advertising Game河南省 - 洛阳
Unit 11 Lesson3 The Advertising Game
Teaching Aims:
To read the passage for specific information To develop a right attitude towards advertisements Teaching important point:
To read the passage for specific information Teaching difficult point:
How to develop a right attitude towards advertisements Teaching procedures: Step1: warm-up
1. Can you think of some advertisements you have seen? List some places where you have seen advertising. The teacher offers some pictures to students to have a discussion.
2. Do you know what advertisements introduce to us? Or what product is it for?
Step 2: Fast reading
Read the text and then match the topics with each paragraph. Para.1 a. About the public advertisements Para.2 b. Top advertisements of today Para.3 c. About classic advertisements Para.4 d. Advertisements in the markets Para.5 e. Modern advertisements
Step 3: Careful Reading
Read the text and answer the following questions. 1. What is the classic advertisement?
The classic advertisement is the one that gives information about finding certain products
2. Why are modern techniques of design not enough for advertisements to be noticed in modern cities?
Because people are used to seeing high standards of visual design. 3. What ideas do today’s advertisers use to make you notice their products?
They use humor, surprise and new and unusual ideas in modern advertisements.
4. What has the government done during the last decade?
The government has worked hard at using public advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking, etc.
Read the passage carefully and fill the blanks subject
aim
contents
The classic ads.
give information about finding certain products
a. The name of a company b. What the companies sell c. where they are located and the brand names
The ads. In the market Attract and hold the attention of the public
a. consist of pictures or the words of experts
b. advertisements that people enjoy looking at
Modern ads.
high standards of visual design
combine the highest standards of design with __ideas_ linked to the products to make them more attractive
the top Ads of today
create something that has never been seen before
and
is fascinating for people to look at
humour, surprise as well as new and unusual ideas
The public ads.
make contributions to society
encourage citizens to participate in improving their neighbourhood,
protecting
the
environment, and helping other people
Step 4: Voice your opinions
1.Have you ever bought anything because you liked the advertisements?
2. Do you think the advertisement is really useful?
Share your experiences related to the advertisement. Step 5: Homework
Finish the exercises in your Student Times.
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